12/17/2023 0 Comments Marketing a bookkeeping businessIt is then easier to perfect your marketing strategy by using Instagram analytics! In fact, many marketers prefer the Instagram Insight information more than that of Facebooks as it is easier to understand and monitor for non-marketing personal (aka business owners). Since Instagram is the ‘sister’ platform to Facebook it’s monitoring and tracking capabilities are almost endless. Once again, this misconception is incredibly inaccurate. Moreover, since Instagram is heavily reliant on image based content creation the creators have created built in features to allow for businesses followers to learn more about a company through applications such as their ‘See More’ or ‘Shop Now’ Story features and Linkin.bio powered by Later. By allowing for businesses to repost, share and promote their consumers content you are able to connect with your community on an entirely new level which is a fantastic opportunity for bookkeepers who specialise in working with small, micro to start-up businesses. UGC is what makes Instagram so special.This social media platform allows for bookkeepers to share their client reviews, feedback, profiles by posting, sharing, tagging, and creating Story Highlights. In fact, the team behind Instagram is working hard to make the platform even more accessible to small businesses with new feature inclusions such as their new Story Sticker ‘Support Small Business’.įor many businesses on Instagram this is a true statement, however they are missing a true ingredient makes Instagram different from all other platforms.Unlike Facebook, Twitter and LinkedIn Instagram is a two-way sharing platform which enables users and businesses alike to leverage User Generated Content (UGC). The reason why Instagram is becoming so popular among businesses is because it is so well suited for small businesses. By using Instagram, you’re able to do this in a more creative way that is more compelling, entertaining and engaging for all parties involved. The goal for your bookkeeping marketing is to show your clients and potential clients how valuable you are to their business. This is the wrong way of thinking about your business and your marketing efforts. Many service based businesses have this belief that unless you are a product based business you shouldn’t bother with Instagram. It Only Works if You Sell Visual Products The Savvy Bookkeeper team believes it has something to do with the many misconceptions that come along with the platform: You might never have even considered if Instagram for Bookkeeping Businesses is a good choice as a marketing option. With these statistics, many marketers remain baffled as to why the bookkeeping industry has been so reluctant to join Instagram. Engagement with brands/businesses are 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.Instagram users get over 3.5 billion likes every day,. Over 40 billion photos have been shared on the platform since 2010,.Over 30% of internet users are on Instagram,.Over 60% of Instagram users log in daily, making is the second most engaged platform in the world – right behind Facebook,.Instagram what purchased by Facebook for $1 billion when it only had 30 million users,.Since launching in 2010, Instagram now has over 500 million users,.To help you learn more about the platform here are some Fun Facts for you: That is our take on Instagram for Bookkeeping Businesses.If I Use Facebook, Why Do I Need to Be On Instagram.
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